麻花传媒

When you’re running a nanny or household staffing agency, marketing can feel overwhelming especially without a big budget or a ton of time to invest. In this session, Dara Yates and Bayly Silverman, both successful agency owners and 麻花传媒 board members, will share practical, budget-friendly marketing strategies and give actionable steps to attract the right clients and nannies to your agency. You’ll learn where to focus your time, how to create clear and cohesive branding, how to create content that resonates with families and caregivers, and what low-cost tools and tactics can make your brand stand out. Whether you’re just starting out or looking to learn new marketing strategies, this session will leave you with actionable ideas you can implement right away!

Dara Yates brings over 30 years of experience in the domestic sector, including more than 20 years as a nanny and 9 years as a preschool teacher. With a B.A. in English Literature and a deep compassion for others, she has become a trusted leader in Southern California鈥檚 household staffing industry. Dara founded Seaside Staffing Company on the principles of service, integrity, and connection earning the trust of both families and candidates. Her hands-on background and understanding of the industry鈥檚 unique demands have allowed her to build a thriving agency that now offers placements for housekeepers, chefs, personal assistants, and estate managers. With a strong commitment to placing dedicated, high-quality professionals, Dara has positioned Seaside as a go-to resource for seamless domestic staffing solutions.