麻花传媒

In just three years, this agency grew from startup to seven figures and continues to grow sustainably. In this dynamic session, you鈥檒l get an insider鈥檚 look at how adopting an employment-based care model helped fuel that success while maintaining quality, caregiver satisfaction, and strong profit margins. Learn how to structure W-2 hiring, build contracts that protect both families and nannies, and simplify compliance in a way that supports growth. Discover how offering caregiver benefits improves retention, how care memberships create recurring revenue, and how expanding into newborn care, corporate event care, and senior companion care helped diversify services. You鈥檒l also explore how partnering with state-funded programs opened doors to serve special needs families, a powerful, often-overlooked opportunity. This session isn鈥檛 about ditching the traditional model, it鈥檚 about exploring an employment-based structure that aligns with your goals for profitability, stability, and community impact. Walk away with real-world strategies you can implement immediately, no matter where your agency is on its journey.

Carson Wagner is the founder and CEO of Lifetime of Love Nannies, a nationally recognized agency with over 100 employees and three locations across the U.S. She launched the business at just 19 while working in behavioral therapy with children with autism. Driven by a passion for inclusive, high-quality care, Carson built her agency on values of accessibility, long-term impact, and team empowerment. Under her leadership, the company has adopted an employment-based model offering benefits and professional development to both full-time and part-time staff. She also owns a home healthcare agency and oversees teams that provide care at corporate events nationwide. Carson is deeply committed to fostering strong internal culture and systems that support sustainable growth. As a mentor to young women in business, she continues to champion people-first practices that lead to thriving teams and meaningful client outcomes.