麻花传媒

2025 Conference Registration Now Open - Join Us Sept 17-19 in Scottsdale!
REGISTER TODAY!
2025 Conference Registration Now Open - Join Us Sept 17-19 in Scottsdale!
REGISTER TODAY!

2025
麻花传媒 Annual Conference

September 17 - 19

麻花传媒t the Conference

Join Us at the 2025 麻花传媒 Annual Conference!

Each year, agency owners and staff from around the world come together for three transformative days of learning, networking, and growth. The 麻花传媒 Annual Conference is your chance to recharge, gain valuable insights, and discover new strategies to thrive in the private service industry.

We鈥檙e excited to announce that the 2025 麻花传媒 Annual Conference will take place from September 17鈥19 at the breathtaking Fairmont Scottsdale Princess Resort in Scottsdale, Arizona.

Get ready for an inspiring event featuring a dynamic speaker lineup, including industry experts and familiar faces from the 麻花传媒 community. You鈥檒l leave with actionable tools, fresh ideas, and connections to propel your agency forward.

Whether you鈥檙e an experienced agency owner, a staff member, or new to the nanny and household staffing industry, this event is for you! Attendance is open to all agency professionals鈥斅榛ù membership is not required.

Let鈥檚 reconnect, share insights, and celebrate the power of collaboration in the beautiful Arizona desert. We can鈥檛 wait to see you in Scottsdale this September!

September 17-19

Fairmont Scottsdale Princess, Scottsdale, AZ

Conference Will Begin

12Days
17Hours
31Mins
31Secs

Hotel & Venue

Welcome to the Fairmont Scottsdale Princess: Your 2025 麻花传媒 Conference Destination

Get ready to elevate your conference experience at the breathtaking Fairmont Scottsdale Princess, the premier location for the 2025 麻花传媒 Annual Conference! Nestled in the heart of Scottsdale, Arizona, this luxurious resort blends Southwestern charm with world-class amenities, creating the perfect backdrop for inspiration, learning, and connection.

From its sun-drenched desert landscapes to its five-star service, the Fairmont Scottsdale Princess is more than a conference venue鈥攊t鈥檚 an experience. Picture yourself unwinding in one of the resort鈥檚 sparkling pools, indulging in award-winning dining, or rejuvenating at the world-renowned Well & Being Spa after a day of engaging sessions and networking.

The Fairmont is not just a place to stay; it鈥檚 a place to thrive. With its stunning meeting spaces, vibrant surroundings, and proximity to Scottsdale鈥檚 unique attractions, you鈥檒l leave feeling enriched, refreshed, and ready to take your business to the next level.

Join us this September 17-19, 2025, as we gather to connect, collaborate, and celebrate the nanny and in-home staffing industry in a setting designed to inspire greatness. Don鈥檛 miss your chance to experience the magic of the Fairmont Scottsdale Princess!

麻花传媒 Guests will enjoy discounted room rates of:听听

King or Q/Q Rooms: Single/Double Occupancy = $359 /night
听 听 听 听 听 听 听 听 听 听 听 听 听 听 听 听 听 听 听 听Triple Occupancy = $389 /night听
听 听 听 听 听 听 听 听 听 听 听 听 听 听 听 听 听 听 听 听Quad Occupancy = $419 /night听

Optional Resort Fee of $52+ per day, per person should you choose to utilize the Resort Amenities.

Room rates are good three days pre and post-conference, only upon availability.听

Pet Friendly resort. Fees apply.听

Hotel booking information is only provided once you register for conference. Registering for conference does not guarantee you a room at the host hotel. Should our room block sell out, information will be provided for nearby properties. Should you experience any issues booking your room, please email admin@theapna.org for assistance.

Wednesday, September 17

Day One

Schedule

9:00 am – 1:00 pm听
麻花传媒 Board Meeting

2:00 pm – 5:00 pm听
From Startup to Success: Building Your Nanny Agency
Optional. Additional fee required.听

6:45 pm – 7:30 pm
Attendee Registration Open (all attendees must check-in with conference registration prior to attending events)听

7:00 pm – 9:00 pm
Welcome Reception
Sponsored by HomeWork Solutions, Inc.

Thursday, September 18

Day Two

Schedule

7:45 am – 8:25 补尘听
Breakfast & Registration

8:25 am – 8:30 am
Welcome & Opening Remarks听

8:30 am – 9:30 am
Keynote:听Be the Celebrity CEO – How to Leverage Your Personal Brand to Grow Your Business –
Ramon Ray, ZoneofGenius.com听
9:30 am – 9:45 am
麻花传媒 Honors: 麻花传媒 Staffing Employee of the Year & 麻花传媒 Rising Star Awards
sponsored by GTM Payroll & HR
9:45 am – 11:00 am
Beyond First Impressions: Creating Exceptional Client Journeys with AI听听
Jam Anderson, Jam AI
11:00 am – 11:30 am
Networking Break + Visit Vendors
11:30 am – 12:30 pm
Mastering Change: Stay Relevant in an Evolving Market
Lauren Crider, Renaissance Personnel Group

Leveling Up: Smart Strategies for Successful NCS Placements
Tonya Sakowicz, Newborn Care Solutions and The Newborn Care Solutions Agency
12:30 pm – 1:45 pm
Lunch听
1:45 pm – 2:45 pm
AI for Nanny and Domestic Staffing Agencies: Practical Applications for 2025
Robyn “Jam” Anderson, Jam AI
Risk, Rewards, and Results: Optimizing the Agency Employment Model
Carson Wagner, Lifetime of Love Nannies
2:45 pm – 3:15 pm
Networking Break + Visit Vendors
3:15 pm – 4:15 pm
Leading from Strength: How Self-Aware Leaders Unlock Team Performance
Kristy Bach
Beyond the Hustle: Building a Business You Don鈥檛 Need to Recover From
Christa D. Nader, GTM Payroll & HR
4:30 pm听
Open Networking: Grab a drink and meet your friends by the pool!

Attendees are on their own for dinner!
Friday, September 19

Day Three

Schedule

7:45 am – 8:25 am
Breakfast听

8:25 am – 8:30 am
Welcome & Introduction of Scholarship Recipients

8:30 am – 9:30 am
What Really Happens When Things Go Wrong: Legal Case Studies for Agencies
Bob King, Legally Nanny听

9:30 am – 9:45 am
麻花传媒 Honors: 麻花传媒 Agency of the Year & 麻花传媒 Lifetime Achievement Award听
sponsored by GTM Payroll & HR

9:45 am – 10:15 am
Networking Break + Visit Vendors

10:15 am – 11:15 pm
Cracking the Code: Digital Marketing That Attracts Your Ideal Client
Ashley Richards

Resilience through Meditation, Exercise and Nutrition
Brooke Santiesteban, Westchase Sitters & Sittysites

11:15 am – 12:15 pm
Closing the Deal: Offer Presentation Strategies That High-Level Talent Can鈥檛 Refuse
Stacey Frias, Corporate Staffing

Protecting Your Agency: Smart Insurance Strategies for Reducing Risk
Ed Catalano, GTM Insurance Agency听

12:15 pm – 1:30 pm听
Lunch

1:30 pm – 2:30 pm听
Marketing on a Shoestring Budget: Where to Spend Your Time (and Money!) to Make the Biggest Impact
Bayly Silverman, Your Happy Nest and Dara Yates, Seaside Staffing Company

Financial Reporting for Smart Growth: Know Your Numbers & Run Your Agency Like a Boss
Caroline Wesnitzer, Mom & Pop CFO

2:30 pm – 3:00 pm
Networking Break + Visit Vendors

3:00 pm – 4:00 pm听
Straight Talk with Bob King: Live Q&A on Employment Law, Contracts & Compliance
Bob King, Legally Nanny庐

4:00 pm – 5:30 pm
Closing Reception
Sponsored by HomePay by Care.com听

Wednesday, September 17

Day One

Schedule

Wednesday, September 17

9:00 am 鈥 1:00 pm
麻花传媒 Board Meeting

2:00 pm 鈥 5:00 pm听
From Startup to Success: Building Your Nanny Agency
Optional. Additional fee required.听

6:45 pm 鈥 7:30 pm
Attendee Registration Open听(all attendees must check-in with conference registration prior to attending events)听

7:00 pm 鈥 9:00 pm
Welcome Reception
Sponsored by HomeWork Solutions, Inc.

Thursday, September 18

Day Two

Schedule

Thursday, September 18

7:45 am 鈥 8:25听补尘听
Breakfast & Registration

8:25 am 鈥 8:30 am
Welcome & Opening Remarks听

8:30 am 鈥 9:30 am
Keynote:听Be the Celebrity CEO 鈥 How to Leverage Your Personal Brand to Grow Your Business 鈥
Ramon Ray, ZoneofGenius.com听
9:30 am 鈥 9:45 am
麻花传媒 Honors: 麻花传媒 Staffing Employee of the Year & 麻花传媒 Rising Star Awards
sponsored by GTM Payroll & HR
9:45 am 鈥 11:00 am
Beyond First Impressions: Creating Exceptional Client Journeys with AI听听
Jam Anderson, Jam AI
11:00 am 鈥 11:30 am
Networking Break + Visit Vendors
11:30 am 鈥 12:30 pm
Mastering Change: Stay Relevant in an Evolving Market
Lauren Crider, Renaissance Personnel Group

Leveling Up: Smart Strategies for Successful NCS Placements
Tonya Sakowicz, Newborn Care Solutions and The Newborn Care Solutions Agency
12:30 pm 鈥 1:45 pm
Lunch听
1:45 pm 鈥 2:45 pm
AI for Nanny and Domestic Staffing Agencies: Practical Applications for 2025
Robyn 鈥淛am鈥 Anderson, Jam AI
Risk, Rewards, and Results: Optimizing the Agency Employment Model
Carson Wagner, Lifetime of Love Nannies
2:45 pm 鈥 3:15 pm
Networking Break + Visit Vendors
3:15听pm 鈥 4:15 pm
Leading from Strength: How Self-Aware Leaders Unlock Team Performance
Kristy Bach
Beyond the Hustle: Building a Business You Don鈥檛 Need to Recover From
Christa D. Nader, GTM Payroll & HR
4:30 pm听
Open Networking: Grab a drink and meet your friends by the pool!

Attendees are on their own for dinner!
Friday, September 19

Day Three

Schedule

Friday, September 19

7:45 am 鈥 8:25 am
Breakfast听

8:25 am 鈥 8:30 am
Welcome & Introduction of Scholarship Recipients

8:30 am 鈥 9:30 am
What Really Happens When Things Go Wrong: Legal Case Studies for Agencies
Bob King, Legally Nanny听

9:30 am 鈥 9:45 am
麻花传媒 Honors: 麻花传媒 Agency of the Year & 麻花传媒 Lifetime Achievement Award听
sponsored by GTM Payroll & HR

9:45 am 鈥 10:15 am
Networking Break + Visit Vendors

10:15 am 鈥 11:15 pm
Cracking the Code: Digital Marketing That Attracts Your Ideal Client
Ashley Richards

Resilience through Meditation, Exercise and Nutrition
Brooke Santiesteban, Westchase Sitters & Sittysites

11:15 pm 鈥 12:15 pm
Closing the Deal: Offer Presentation Strategies That High-Level Talent Can鈥檛 Refuse
Stacey Frias, Corporate Staffing

Protecting Your Agency: Smart Insurance Strategies for Reducing Risk
Ed Catalano, GTM Insurance Agency听

12:15 pm 鈥 1:30 pm听
Lunch

1:30 pm 鈥 2:30 pm听
Marketing on a Shoestring Budget: Where to Spend Your Time (and Money!) to Make the Biggest Impact
Bayly Silverman, Your Happy Nest and Dara Yates, Seaside Staffing Company

Financial Reporting for Smart Growth: Know Your Numbers & Run Your Agency Like a Boss
Caroline Wesnitzer, Mom & Pop CFO

2:30 pm 鈥 3:00 pm听
Networking Break + Visit Vendors

3:00 pm 鈥 4:00 pm听
Straight Talk with Bob King: Live Q&A on Employment Law, Contracts & Compliance
Bob King, Legally Nanny庐

4:00 pm 鈥 5:30 pm
Closing Reception
Sponsored by HomePay by Care.com听

Stay & Play - Visit Scottsdale

“Get ready to experience pure vacation inspiration in Scottsdale! From the stirring beauty of our lush Sonoran Desert to our luxury resorts, chef-driven restaurants and exciting activities and attractions, Scottsdale is bursting at the seams with the makings of a memorable getaway. We look forward to welcoming you to Scottsdale soon!”听

From Startup to Success: Building Your Nanny Agency

Wendy Sachs, Philadelphia Nanny Network

From Startup to Success: Building Your Nanny Agency, is a workshop for newer agencies and business owners looking to strengthen their foundations. (0-5 years in business) Gain essential knowledge and tools for success, including crafting a vision, strategic planning, efficient operations, team building, marketing, sales, recruiting, and financial management. This session sets the groundwork for your agency鈥檚 journey, ensuring each step is well-supported. It also serves as a perfect introduction to 麻花传媒鈥檚 Accelerator Program, a comprehensive 12-month program designed to help young agencies grow. Join us to build a successful nanny agency.

Wednesday, September 17
2:00 pm – 5:00 pm
Fairmont Scottsdale Princess

This is an optional add-on to your conference experience.听

$75 if registered in-full for the 2025 麻花传媒 Annual Conference (per person)
$250 workshop only. No access to the 2025 麻花传媒 Annual Conference (per person)

Judith Langer Merlin Scholarship for 麻花传媒 Education

Judi was a pioneer in our industry having started A Friend of the Family in Atlanta over 30 years ago. She was a founding member of 麻花传媒, the first co-president, and a long-time board member. Her loss leaves a void for many who knew her and were touched in some way by her generous spirit, gentle soul and faithful friendship.

In her honor, 麻花传媒 has created the Judith Langer Merlin Scholarship for 麻花传媒 Education.

麻花传媒 Honors was created as a way to recognize our members for service and achievements in our industry. Each year a committee reviews nominations and selects those members that have strive to provide quality service that meets or exceeds 麻花传媒 standards.

麻花传媒 Diversity, Equity and Inclusion Scholarship

麻花传媒 is committed to creating a more inclusive and diverse community of household staffing business owners. While our goal has always been, and will continue to be, to support all small business owners within our industry and provide access to the tools required to achieve longevity and profitability, we must acknowledge one important fact: it is historically more difficult for minority owned businesses and entrepreneurs from underserved communities to succeed. 麻花传媒 is committed to addressing this disparity by improving access to much-needed, industry-specific educational opportunities, such as the 麻花传媒 Conference and our business building webinars, for this important group of entrepreneurs.听

麻花传媒鈥檚听DEI听Scholarship is awarded to new agency owners who might not otherwise be able to attend the 麻花传媒 in-person conference. Scholarships will cover the registration and lodging costs to attend conference, as well as include access to 麻花传媒鈥檚 monthly webinars and Accelerator Program. Scholarships will be awarded based on financial need and to those applicants who have demonstrated a commitment to building their business through ethical practice and participation and support of the larger community.

Recipient Will Receive:听

  • 1 full conference registration
  • 2 nights hotel stay
  • Complimentary access to 麻花传媒鈥檚 Accelerator Progr补尘听

You do not need to be an 麻花传媒 Member to apply!

If you are interested in learning more about this new scholarship program or if you know someone who might be a great candidate, please learn more and share.听

Applications closed.

Sponsors

Thank you to our 2025 麻花传媒 Annual Conference Sponsors & Vendors!

FAQ

WHAT IF I NEED TO CANCEL?

Refunds can be requested up to 45 days prior to the event start date. Email admin@theapna.org with your request. If approved, you will be refunded to the original payment form minus a $75 cancellation fee, per each registration cancellation requested. No refunds after August 3, 2025.听

CAN I PURCHASE ADDITIONAL TICKETS FOR MY STAFF?

Yes. We welcome staff. You can add additional registrants when you register yourself. If you鈥檝e already registered, you can simply go back to your registration (we encourage you to create an account within the registration system, RegFox), and add additional attendees. Discounted rates will be automatically adjusted depending on the number of registrants.

DO I NEED TO BE A MEMBER OF 麻花传媒 TO REGISTER?

No. We welcome everyone to register for our Conference. We do offer member and non-member pricing, with additional discounts for groups of 3 or more from the same agency.

HOW CAN I BOOK A HOTEL ROOM?

Once you register, information to book your hotel room will be provided in your confirmation email. 麻花传媒 has a limited number of rooms and conference registration does not guarantee you a room at the Fairmont Scottsdale Princess. Should we sell our room block, information on off-site properties will be provided. Please note that registering for the conference does not guarantee you a room at the host hotel.听

WHAT’S INCLUDED IN MY REGISTRATION?

Registration includes: Wednesday Welcome Reception, Thursday & Friday Breakfast, Thursday & Friday lunch and Friday Closing Reception. Access to all workshops and speakers. Access to vendors. Each attendee receives a conference program, access to dedicated google drive with any speaker provider presentations, worksheets, etc., and access to an attendee-only private Facebook group. Attendees are also provided with a listing of all conference attendees including name, business name and email.听

Questions?

Kellie Geres, 麻花传媒 Executive Assistant
admin@theapna.org

See you in Scottsdale!