麻花传媒

2025 Conference Registration Now Open - Join Us Sept 17-19 in Scottsdale!
REGISTER TODAY!
2025 Conference Registration Now Open - Join Us Sept 17-19 in Scottsdale!
REGISTER TODAY!

2025
麻花传媒 Annual Conference

September 17-19

麻花传媒t the Conference

Once a year, agency owners and staff from across the globe gather for one weekend to recharge, connect, and energize. 麻花传媒鈥檚 annual conference provides an opportunity for agencies to immerse themselves in new knowledge, learn new skills and techniques, connect with like-minded business owners, and take away immediate plans they can implement to succeed in the private service industry.

We are thrilled to welcome you to our 2025 annual conference, 鈥淪ustainable Growth: Thriving in Every Climate”, from September 17th to September 19th at the stunning Fairmont Scottsdale Princess in Scottsdale, Arizona.听

The 麻花传媒 (麻花传媒) is a professional membership organization for business owners committed to establishing and sharing the highest standards of industry practice in nanny placement and staffing. Our aim is to create a global community of leading agencies, promoting growth and success through education, mentorship, and collaboration. 麻花传媒 advocates for ethical, professional, and equitable business practices, anchored in our Core Values: Integrity, Inclusivity, Excellence, Education, and Innovation.

Picture this: a gathering of industry leaders, innovators, and visionaries converging in one empowering event. Welcome to our 麻花传媒 Annual Conference, where opportunities abound, connections flourish, and possibilities are endless. By sponsoring our conference, your company isn’t just aligning itself with a premier event; it’s securing a your entrance into to unparalleled exposure, networking, and growth. This isn’t just a sponsorship鈥攊t’s a strategic investment in your company’s future, and a partnership with an organization that will keep your agency ahead of the curve. Join us in shaping the future of our industry and unlock the limitless potential that awaits.

“GTM Payroll Services has been a proud sponsor of 麻花传媒 since its inception in 1993. We strongly support 麻花传媒鈥檚 mission of empowering household staffing agencies to grow and succeed through education, mentorship, and collaboration. This is why we continue to sponsor 麻花传媒鈥檚 annual conference. It鈥檚 wonderful to see numerous agency and industry professionals sharing best practices in a welcoming environment. We find great value in being involved with an event where so many people are interested in helping each other be successful, and we look forward to sponsoring and attending the conference every year.”听

Guy Maddalone, GTM Payroll Services

Audience Demographics

80% of our member organizations have ten employees or fewer

53% have $500k+ gross revenue, and 30% have $1M+

55% of our member organizations have been serving families for 15+ years

95% US Based Companies + Canada, Australia and the Netherlands

95% of our member organizations are women owned and operated

Marketing Benefits

Generate leads and connect with potential customers

Increase brand recognition and exposure to a targeted audience

Build relationships and network with other industry professionals

Position your company as a leader in the industry through association with a reputable event

Showcase your expertise and share insights with your peers

Conference Schedule

Wednesday, September 17

Day One

Schedule

9:00 am 鈥 1:00 pm听
麻花传媒 Board Meeting

2:00 pm 鈥 5:00 pm听
From Startup to Success: Building Your Nanny Agency
Optional. Additional fee required.听

6:45 pm 鈥 7:30 pm
Attendee Registration Open听(all attendees must check-in with conference registration prior to attending events)听

7:00 pm 鈥 9:00 pm
Welcome Reception
Sponsored by HomeWork Solutions, Inc.

Thursday, September 18

Day Two

Schedule

7:45 am 鈥 8:25听am听
Breakfast & Registration

8:25 am 鈥 8:30 am
Welcome & Opening Remarks听

8:30 am 鈥 9:30 am
Keynote:听Be the Celebrity CEO 鈥 How to Leverage Your Personal Brand to Grow Your Business 鈥
Ramon Ray, ZoneofGenius.com听
9:30 am 鈥 9:45 am
麻花传媒 Honors: 麻花传媒 Staffing Employee of the Year & 麻花传媒 Rising Star Awards
sponsored by GTM Payroll & HR
9:45 am 鈥 11:00 am
Beyond First Impressions: Creating Exceptional Client Journeys with AI听听
Jam Anderson, Jam AI
11:00 am 鈥 11:30 am
Networking Break + Visit Vendors
11:30 am 鈥 12:30 pm
Mastering Change: Stay Relevant in an Evolving Market
Lauren Crider, Renaissance Personnel Group

Leveling Up: Smart Strategies for Successful NCS Placements
Tonya Sakowicz, Newborn Care Solutions and The Newborn Care Solutions Agency
12:30 pm 鈥 1:45 pm
Lunch听
1:45 pm 鈥 2:45 pm
AI for Nanny and Domestic Staffing Agencies: Practical Applications for 2025
Robyn 鈥淛am鈥 Anderson, Jam AI
Risk, Rewards, and Results: Optimizing the Agency Employment Model
Carson Wagner, Lifetime of Love Nannies
2:45 pm 鈥 3:15 pm
Networking Break + Visit Vendors
3:15听pm 鈥 4:15 pm
Leading from Strength: How Self-Aware Leaders Unlock Team Performance
Kristy Bach
Beyond the Hustle: Building a Business You Don鈥檛 Need to Recover From
Christa D. Nader, GTM Payroll & HR
4:30 pm听
Open Networking: Grab a drink and meet your friends by the pool!

Attendees are on their own for dinner!
Friday, September 19

Day Three

Schedule

7:45 am 鈥 8:25 am
Breakfast听

8:25 am 鈥 8:30 am
Welcome & Introduction of Scholarship Recipients

8:30 am 鈥 9:30 am
What Really Happens When Things Go Wrong: Legal Case Studies for Agencies
Bob King, Legally Nanny听

9:30 am 鈥 9:45 am
麻花传媒 Honors: 麻花传媒 Agency of the Year & 麻花传媒 Lifetime Achievement Award听
sponsored by GTM Payroll & HR

9:45 am 鈥 10:15 am
Networking Break + Visit Vendors

10:15 am 鈥 11:15 pm
Cracking the Code: Digital Marketing That Attracts Your Ideal Client
Ashley Richards

Resilience through Meditation, Exercise and Nutrition
Brooke Santiesteban, Westchase Sitters & Sittysites

11:15 pm 鈥 12:15 pm
Closing the Deal: Offer Presentation Strategies That High-Level Talent Can鈥檛 Refuse
Stacey Frias, Corporate Staffing

Protecting Your Agency: Smart Insurance Strategies for Reducing Risk
Ed Catalano, GTM Insurance Agency听

12:15 pm 鈥 1:30 pm听
Lunch

1:30 pm 鈥 2:30 pm听
Marketing on a Shoestring Budget: Where to Spend Your Time (and Money!) to Make the Biggest Impact
Bayly Silverman, Your Happy Nest and Dara Yates, Seaside Staffing Company

Financial Reporting for Smart Growth: Know Your Numbers & Run Your Agency Like a Boss
Caroline Wesnitzer, Mom & Pop CFO

2:30 pm 鈥 3:00 pm听
Networking Break + Visit Vendors

3:00 pm 鈥 4:00 pm听
Straight Talk with Bob King: Live Q&A on Employment Law, Contracts & Compliance
Bob King, Legally Nanny庐

4:00 pm 鈥 5:30 pm
Closing Reception
Sponsored by HomePay by Care.com听

Wednesday, September 17

Day One

Schedule

Wednesday, October 23

9:00 am 鈥 1:00 pm听
麻花传媒 Board Meeting

2:00 pm 鈥 5:00 pm听
From Startup to Success: Building Your Nanny Agency
Optional. Additional fee required.听

6:45 pm 鈥 7:30 pm
Attendee Registration Open听(all attendees must check-in with conference registration prior to attending events)听

7:00 pm 鈥 9:00 pm
Welcome Reception
Sponsored by HomeWork Solutions, Inc.

Thursday, September 18

Day Two

Schedule

7:45 am 鈥 8:25听am听
Breakfast & Registration

8:25 am 鈥 8:30 am
Welcome & Opening Remarks听

8:30 am 鈥 9:30 am
Keynote:听Be the Celebrity CEO 鈥 How to Leverage Your Personal Brand to Grow Your Business 鈥
Ramon Ray, ZoneofGenius.com听
9:30 am 鈥 9:45 am
麻花传媒 Honors: 麻花传媒 Staffing Employee of the Year & 麻花传媒 Rising Star Awards
sponsored by GTM Payroll & HR
9:45 am 鈥 11:00 am
Beyond First Impressions: Creating Exceptional Client Journeys with AI听听
Jam Anderson, Jam AI
11:00 am 鈥 11:30 am
Networking Break + Visit Vendors
11:30 am 鈥 12:30 pm
Mastering Change: Stay Relevant in an Evolving Market
Lauren Crider, Renaissance Personnel Group

Leveling Up: Smart Strategies for Successful NCS Placements
Tonya Sakowicz, Newborn Care Solutions and The Newborn Care Solutions Agency
12:30 pm 鈥 1:45 pm
Lunch听
1:45 pm 鈥 2:45 pm
AI for Nanny and Domestic Staffing Agencies: Practical Applications for 2025
Robyn 鈥淛am鈥 Anderson, Jam AI
Risk, Rewards, and Results: Optimizing the Agency Employment Model
Carson Wagner, Lifetime of Love Nannies
2:45 pm 鈥 3:15 pm
Networking Break + Visit Vendors
3:15听pm 鈥 4:15 pm
Leading from Strength: How Self-Aware Leaders Unlock Team Performance
Kristy Bach
Beyond the Hustle: Building a Business You Don鈥檛 Need to Recover From
Christa D. Nader, GTM Payroll & HR
4:30 pm听
Open Networking: Grab a drink and meet your friends by the pool!

Attendees are on their own for dinner!
Friday, September 19

Day Three

Schedule

7:45 am 鈥 8:25 am
Breakfast听

8:25 am 鈥 8:30 am
Welcome & Introduction of Scholarship Recipients

8:30 am 鈥 9:30 am
What Really Happens When Things Go Wrong: Legal Case Studies for Agencies
Bob King, Legally Nanny听

9:30 am 鈥 9:45 am
麻花传媒 Honors: 麻花传媒 Agency of the Year & 麻花传媒 Lifetime Achievement Award听
sponsored by GTM Payroll & HR

9:45 am 鈥 10:15 am
Networking Break + Visit Vendors

10:15 am 鈥 11:15 pm
Cracking the Code: Digital Marketing That Attracts Your Ideal Client
Ashley Richards

Resilience through Meditation, Exercise and Nutrition
Brooke Santiesteban, Westchase Sitters & Sittysites

11:15 pm 鈥 12:15 pm
Closing the Deal: Offer Presentation Strategies That High-Level Talent Can鈥檛 Refuse
Stacey Frias, Corporate Staffing

Protecting Your Agency: Smart Insurance Strategies for Reducing Risk
Ed Catalano, GTM Insurance Agency听

12:15 pm 鈥 1:30 pm听
Lunch

1:30 pm 鈥 2:30 pm听
Marketing on a Shoestring Budget: Where to Spend Your Time (and Money!) to Make the Biggest Impact
Bayly Silverman, Your Happy Nest and Dara Yates, Seaside Staffing Company

Financial Reporting for Smart Growth: Know Your Numbers & Run Your Agency Like a Boss
Caroline Wesnitzer, Mom & Pop CFO

2:30 pm 鈥 3:00 pm听
Networking Break + Visit Vendors

3:00 pm 鈥 4:00 pm听
Straight Talk with Bob King: Live Q&A on Employment Law, Contracts & Compliance
Bob King, Legally Nanny庐

4:00 pm 鈥 5:30 pm
Closing Reception
Sponsored by HomePay by Care.com听

Sponsors

Thank you to our 2025 麻花传媒 Annual Conference Sponsors & Vendors!

FAQ

WHAT IF I WISH TO CANCEL MY SPONSORSHIP?
There are no refunds on sponsorships and advertising. 听

I’D LIKE TO SPONSOR BUT HAVE A SPECIFIC BUDGET IN MIND. CAN YOU WORK WITH ME?听
Absolutely! We are happy to work with you to create a package that fits your needs.听

WHAT IS NOT INCLUDED IN MY SPONSORSHIP?
Unless indicated, sponsorship does not include conference registration. Sponsorship does not include membership fee to 麻花传媒. Sponsors are responsible for registering and securing their own hotel and transportation to and from conference.

CAN I PURCHASE ADDITIONAL TICKETS FOR MY STAFF?
Yes. We welcome staff. You can add additional registrants when you register yourself. If you鈥檝e already registered, you can simply go back to your registration (we encourage you to create an account within the registration system, RegFox), and add additional attendees. Discounted rates will be automatically adjusted depending on the number of registrants. Please note that children are not permitted at 麻花传媒 Conference activities including meals, receptions and workshops.听

DO I NEED TO BE A MEMBER OF 麻花传媒 TO SPONSOR AND ATTEND CONFERENCE?听
No. We welcome everyone to register for our Conference. We do offer member and non-member pricing, with additional discounts for groups of 3 or more from the same agency.

HOW CAN I BOOK A HOTEL ROOM?
Once you register, information to book your hotel room will be provided in your confirmation email. 麻花传媒 has a limited number of rooms and conference registration does not guarantee you a room at the Fairmont Scottsdale Princess. Should we sell our room block, information on off-site properties will be provided. Please note that registering for the conference does not guarantee you a room at the host hotel.听

September 17-19

Fairmont Scottsdale Princess, Scottsdale Arizona

Conference Will Begin

12Days
17Hours
31Mins
21Secs

Questions?

Kellie Geres, 麻花传媒 Executive Assistant
admin@theapna.org

See you in Scottsdale!