麻花传媒

Not all clients are the right fit and attracting more isn鈥檛 always better if they aren鈥檛 aligned with your agency鈥檚 values and services. In this insightful session, marketing expert Ashley Richards will walk you through how to identify, reach, and convert your ideal clients through smarter, more targeted digital marketing.聽You鈥檒l explore how to define your dream client using psychographics, values, and long-term fit, not just budget or childcare needs. Learn how to evaluate your website, brand voice, and social content to emotionally connect with your desired audience. You鈥檒l also uncover ways to use testimonials, FAQ content, and story-driven messaging to pre-qualify leads before they even reach out.聽Ashley will also share expert strategies for narrowing your ad funnel, increasing your ROI, and using written reviews to build trust at every touchpoint.聽This session is more than a digital marketing how-to, it鈥檚 a roadmap for creating a magnetic brand that attracts the right families, not just more families.

Ashley Richards is the Founder and CEO of E Squared Marketing, a digital marketing agency dedicated to helping service-based businesses grow through smart strategy, standout content, and meaningful connection. With over a decade of experience, Ashley has led campaigns that attract ideal clients, strengthen brand presence, and turn online engagement into lasting relationships. She specializes in supporting relationship-driven businesses鈥攍ike nanny agencies鈥攂y helping them clarify their message, define their niche, and stand out in competitive markets. Ashley is an active member of several local organizations, including PANDA and EO Arizona, and is widely recognized for her relatable, results-oriented approach to marketing education. As a mom of two, she brings a personal understanding of the value of trusted care, giving her a unique perspective on the needs of both families and the agencies that serve them.